Every Interaction Counts: Insights from ASTA Expo 2025

This past weekend, the Protractor team joined industry leaders at ASTA Expo 2025, connecting with shop owners and professionals focused on growing their businesses and modernizing the customer experience. Sharing booth #35 with partners Shop Boss, Shop-Ware, Autoshop Solutions, and 360 Payments, our team showcased how Protractor helps shops streamline operations while delivering a seamless experience for their customers.

Session Highlight: Reimagining the Customer Experience

A highlight of the event was the session “Layers of Customer Success: Reimagining the Customer Experience,” led by Ruth Wisniewski from Vehlo and Jessica Watkins from Autoshop Solutions. Jessica guided attendees through the “moment of truth” exercise, challenging shops to step into their customers’ shoes. From discovering an auto shop, booking an appointment, to dropping off and picking up their vehicle. Attendees learned straightforward strategies to improve every touch point, strengthening the idea that small changes can have a big impact on customer satisfaction and loyalty.

For Protractor, this exercise reflects exactly what our platform delivers: a modern, seamless auto repair experience for every customer interaction. From online appointment scheduling and automated reminders to easy digital communications and streamlined service check-ins, Protractor ensures that each “moment of truth” is handled with precision and care—helping shops not just meet, but exceed customer expectations.

Events like ASTA Expo are for far more than just networking. They provide established shops with actionable strategies and insights to stay competitive, grow their business, and deliver the modern customer experience drivers expect today. Protractor is proud to support shops in making those strategies a reality!