Las Vegas was electric last week as the automotive aftermarket converged for SEMA and AAPEX 2025. Protractor Software was in the thick of the action, connecting with shop owners, partners, and innovators who share our passion for growth and customer experience. From live demos of our newly released Marketing CRM to celebrating Shop Hero Award winners, the week was full of learning, inspiration, and connection.
Driving Customer Experience Forward
The spotlight at Protractor’s booth was on our new Marketing CRM tool, designed to help shops attract more customers, communicate clearly, and manage appointments seamlessly. Attendees got hands-on experience with how the CRM empowers shops to deliver the experience today’s drivers expect, while fueling sustainable business growth through effective shop marketing.
Learning from Industry Leaders
SEMA and AAPEX offered a wealth of insights. From sessions on operational efficiency to panels about data-driven marketing, it was clear that shops leveraging both technology and strategy are poised to thrive. These discussions reinforced how leadership, technology, and customer-first thinking combine to drive real impact within the aftermarket industry.
Celebrating Excellence with the Shop Hero Awards
The highlight of the week was the Shop Hero Awards, held Wednesday night at SUGARCANE in The Venetian. Protractor was proud to sponsor the Elite Entrepreneur Award, honoring Telle Tire for adding the most new rooftops over the past year; a true example of hard work and growth in action.
We celebrated all winners, including the Shop Hero Award recipients, Eric and Jamie Carlson of Ervine’s Auto Repair, whose leadership, community spirit, and commitment to excellence continue to inspire the entire industry. The evening was a reminder that great shops build trust, drive innovation, and raise the bar for everyone.
Connecting with the Community
On the show floor, our team met shop owners from across the country, shared strategies, and demonstrated how Protractor software helps them succeed. The conversations were insightful, the enthusiasm contagious, and the commitment to progress unmistakable.
A Week to Remember
SEMA and AAPEX 2025 reinforced what we already know: shops that embrace innovation, leverage the right tools, and prioritize their customers are the ones shaping the future of automotive repair. Our team left Las Vegas energized, inspired, and ready to help even more shops grow!
