Digital Marketing Suite
Boost Your Shop’s Growth Beyond Software
Running a successful auto repair shop means staying ahead in the competitive automotive industry. Our Digital Marketing Suite is specifically designed to help shop owners like you attract more customers, optimize operations, and measure marketing ROI. Each feature is purpose-built to simplify marketing efforts, so you can focus on what you do best – keeping cars on the road.
Websites
Turn Visitors Into Customers with Award-Winning Website Designs
Your website is the digital storefront of your repair shop, and first impressions matter. Our professional, custom-built websites are designed to drive traffic, convert visitors into customers, and reflect your shop’s brand. We ensure your website is optimized for modern browsers, mobile responsiveness, and local SEO, so customers can find you effortlessly when searching for automotive services in your area.
- Optimized for SEO to improve search rankings
- Mobile-responsive and user-friendly layouts
- ADA-compliant design options for accessibility
Marketing ROI Dashboard
Understand the Impact of Every Marketing Dollar
Take the guesswork out of your marketing campaigns. Protractor’s ROI Dashboard provides in-depth analytics that show how your marketing efforts translate into real-world results. It integrates seamlessly with Protractor’s shop management system to track calls, form submissions, and customer revenue. Gain full visibility into what’s working – and where to invest next.
- Track calls, form submissions, and revenue by source
- Compare performance between organic and paid campaigns
- Measure new vs. repeat customer data
*Additional fees may apply.
High-Performance SEO Content
Rank Higher, Get Found Faster, Drive More Customers
Even the most beautiful website won’t drive business if customers can’t find it. That’s why our SEO content services use proven strategies to make sure your shop ranks highly in local search results. From targeted landing pages to expert keyword research, we ensure your shop is visible to the customers who need your services most.
- Boost local search rankings with optimized content
- Keyword strategies tailored to the automotive industry
- Continuous algorithm updates for lasting results
Pay-Per-Click Advertising Management
Achieve Faster Results with Targeted Pay-Per-Click Ads
Pay-Per-Click (PPC) advertising takes your shop to the top of Google search results, connecting you with customers ready to book your services. With a focus on automotive keywords and geotargeting, our PPC campaigns bring measurable results directly to your shop.
- Customized PPC campaigns aligned with your goals
- Targeted ads for “near me” searches
- Increased visibility for high-value services (e.g., transmission repair)
*Includes management only. Advertising click budget is not included.
Advanced Call Tracking and Analytics
Know Where Your Leads are Coming From
With our call tracking system, you’ll know which marketing efforts are driving customers to pick up the phone. Track call volume, monitor recordings, and analyze source data to pinpoint what’s truly working. From call recordings to detailed source attribution, you’ll have the tools you need to fine-tune your marketing campaigns for better ROI.
- Call volume tracking for deeper insights
- Source attribution for marketing calls
- Monitor and analyze call recordings
INTEGRATION
Partnering for Success: Integrations That Work for You
Protractor is dedicated to enhancing your software’s success through strategic partnerships and seamless integrations designed to boost efficiency and drive results.
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Protractor Features
Digital Vehicle Inspection
Enhance transparency, enable clear communication, and empower customers to make informed decisions. Build trust in the repair process with better insights and a more reliable experience.
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Integrated Payments
Integrated payments enable faster checkouts, minimize errors, improve accuracy, and free up time to focus on delivering exceptional service and enhancing customer satisfaction.
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Customer Communication
Optimize customer communication with Protractor’s tools like Text-To-Pay, built-in emailing, and 24/7 online booking. Enhance payments, messaging, and scheduling – all in one easy-to-use software.
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Matrices
Discover Protractor’s pricing tools, including Linear Parts & Labor Matrices, Margin Thresholds, and Automated Labor Bumps, designed to ensure precise, consistent, and fair service pricing.
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Shop Management
Protractor’s shop management software helps modern aftermarket shops manage single or multi-location operations, track profit centers, enable team communication, and ensure data security.
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Parts & Inventory
Manage parts and inventory with Protractor’s tools, including catalog lookups, vendor integrations, warranty handling, core tracking, and return management.
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Dashboards
Monitor performance, track profitability, and make informed decisions with customizable dashboards and reporting tools. Gain visibility into sales, technician efficiency, deferred work, and key business metrics so you always know how your shop is performing.
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Accounting
Manage your shop finances efficiently with Protractor’s accounting tools. Robust features include an integrated general ledger, receivables, payables, tax tracking, and banking integration.
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“Protractor has been a game changer for my small business. It allows me to track everything in one place, including appointments, inventory, work orders, invoices, and accounting. They provide excellent training on the software. I feel confident in running my business more efficiently with Protractor. I highly recommend Protractor to other automotive technicians looking to start their own business.”
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“Our shop has been using Protractor for several years, it’s easy to learn and easy to use! And it’s great I can access it from my laptop wherever I go. Today I needed assistance with a quick issue setting up online suppliers and Isabelle had me fixed up in only a few minutes.”
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“We have been in the automotive business for 30 years. Throughout that time we have constantly been on the lookout for advantages that will help us stand out among our competitors. Since we switched to Protractor we have not looked back. Protractor has streamlined our accounting procedures while still allowing us to track and project growth with a few short keystrokes. I would highly recommend this program to any business looking to increase productivity and profits.”
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“When it was time to upgrade, I looked at all the systems available. Protractor was way out in front, with built-in features such as integrated labour guides and online parts ordering right on to the work order and into payables automatically, email reminders, technician time clock, fast estimating, keeping track of deferred work and prompting the Advisors for the next service. These service additions pay for the price of the software alone!”
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“Other shop management software may be impressive, like a Ferrari or Lamborghini, but Protractor stands in a class of its own. It’s the Formula 1 of shop management systems—unmatched in performance and excellence.”
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“We were looking for something more robust. From an owner’s standpoint, my favorite feature is the reporting capabilities. With all the dashboards and reports, the technician time tracking and the efficiency monitoring within each job is one of the best features of Protractor. My service advisors really like the work order layout, history, deferred work tabs, and analysis tab – you can maximize your gross profit per billed hour within each work order. It’s been a true game-changer!”
